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In a globalizing, individualizing and digitalizing world Brandwise puts the face-to-face dialogue at the core to provide a human face to brands and establish a genuine connection. Brandwise believes in the power of human connection \u2013 personal, sensorial and emotional. To get the best results Brandwise connects brands, consumers and retailers through:<\/p>\n

Sales & merchandising<\/h3>\n

Build maximal availability and dominant visibility through actionable insights<\/p>\n

Retail Activation<\/h3>\n

Stimulate purchase behaviour and enhance the store experience through trial-focused shopper engagement<\/p>\n

Sensory Marketing<\/h3>\n

Inspire consumer choice through a personal brand experience in which all senses are activated<\/p>\n","cta":{"title":"Read more about our philosophy","url":"\/en\/the-power-of-human-connection\/","target":""},"replacement_image":{"ID":2096,"id":2096,"title":"4B4B3865","filename":"4B4B3865-e1587377101722.jpg","filesize":97955,"url":"https:\/\/admin.brandwise.nl\/wp-content\/uploads\/2020\/04\/4B4B3865-e1587377101722.jpg","link":"https:\/\/admin.brandwise.nl\/en\/home\/4b4b3865-2\/","alt":"","author":"1","description":"","caption":"","name":"4b4b3865-2","status":"inherit","uploaded_to":16,"date":"2020-04-20 10:03:15","modified":"2020-04-20 10:05:19","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/admin.brandwise.nl\/wp-includes\/images\/media\/default.png","width":1000,"height":667,"sizes":{"thumbnail":"https:\/\/admin.brandwise.nl\/wp-content\/uploads\/2020\/04\/4B4B3865-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/admin.brandwise.nl\/wp-content\/uploads\/2020\/04\/4B4B3865-300x200.jpg","medium-width":300,"medium-height":200,"medium_large":"https:\/\/admin.brandwise.nl\/wp-content\/uploads\/2020\/04\/4B4B3865-768x512.jpg","medium_large-width":768,"medium_large-height":512,"large":"https:\/\/admin.brandwise.nl\/wp-content\/uploads\/2020\/04\/4B4B3865-1024x683.jpg","large-width":1024,"large-height":683,"1536x1536":"https:\/\/admin.brandwise.nl\/wp-content\/uploads\/2020\/04\/4B4B3865-1536x1024.jpg","1536x1536-width":1536,"1536x1536-height":1024,"2048x2048":"https:\/\/admin.brandwise.nl\/wp-content\/uploads\/2020\/04\/4B4B3865-2048x1365.jpg","2048x2048-width":2048,"2048x2048-height":1365,"gform-image-choice-sm":"https:\/\/admin.brandwise.nl\/wp-content\/uploads\/2020\/04\/4B4B3865-e1587377101722.jpg","gform-image-choice-sm-width":300,"gform-image-choice-sm-height":200,"gform-image-choice-md":"https:\/\/admin.brandwise.nl\/wp-content\/uploads\/2020\/04\/4B4B3865-e1587377101722.jpg","gform-image-choice-md-width":400,"gform-image-choice-md-height":267,"gform-image-choice-lg":"https:\/\/admin.brandwise.nl\/wp-content\/uploads\/2020\/04\/4B4B3865-e1587377101722.jpg","gform-image-choice-lg-width":600,"gform-image-choice-lg-height":400}}},"our_work":{"title":"Our work","relations_with_taxonomy":[{"id":1346,"slug":"meet-dolce-gusto","title":"Meet Dolce Gusto!","excerpt":"","path":"https:\/\/admin.brandwise.nl\/en\/campaigns\/meet-dolce-gusto\/","acf":{"content":{"intro":"

Brandwise provides Dolce Gusto with the ultimate self-elected sampling experience. It includes a large-scale sampling setting in which consumers actively experience the full product portfolio to get familiar with the Dolce Gusto assortment, its distinctive taste and easiness of preparation.<\/span><\/p>\n","story":"

The Dolce Gusto Mass Experience setting is mostly suitable for very busy locations. The design invites consumers in large groups to undergo the self-elected sampling experience. By creating a funnel set-up an organic walking routing is established in the street directing people to Dolce Gusto machine set-up.<\/span><\/p>\n

After choosing the desired variant inspired by our brand ambassadors, consumers can go to a Dolce Gusto machine and prepare the chosen coffee themselves. Step-by-step guidance is provided through an interactive tablet with the brand ambassador as a back-up. This set-up strikes the right balance between inspiration and guidance so that consumers can ensure a personalized experience making the outcome very powerful.<\/span><\/p>\n"},"information":{"sub_titel":null,"sub_title":"Meet Dolce Gusto!","dienst":{"id":27,"tax_id":27,"slug":"sensory-marketing-en","title":"Sensory Marketing","taxonomy":"diensten","acf":{"icon":{"ID":149,"id":149,"title":"sensory_marketing","filename":"sensory_marketing.svg","filesize":2873,"url":"https:\/\/admin.brandwise.nl\/wp-content\/uploads\/2020\/01\/sensory_marketing.svg","link":"https:\/\/admin.brandwise.nl\/en\/services\/sensory-marketing\/sensory_marketing-2\/","alt":"","author":"1","description":"","caption":"","name":"sensory_marketing-2","status":"inherit","uploaded_to":985,"date":"2020-01-02 14:34:22","modified":"2020-01-14 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Aan het eind van ieder Self Elected Sampling Proces wordt er een voucher met kortingscode uitgedeeld. 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Le Brutal, the extremely sour tasting portfolio of Napoleon sweets targets a young audience, aged 15-25. To introduce its distinctive taste the target audience can try and experience the outspoken product character of Le Brutal.<\/span><\/p>\n","story":"

To maximally concentrate target audience reach Brandwise developed a special approach: Le Brutal All Day Long Mobility. A dynamic deployment set-up in which the audience is followed flexibly throughout the ever changing day rhythm.<\/span><\/p>\n

Le Brutal All Day Long Mobility follows the audience closely. In the morning Mobile Brutal units are placed everywhere in The Netherlands like at bus and railway stations. Later in the morning the mobile units are moved to school locations, including high schools, colleges and universities. At the end of the day the units are present at recreational area\u2019s like terraces, parks, etc.<\/span><\/p>\n

Exclusively available at Albert Heijn<\/b><\/span>
\nLe Brutal van Napoleon is exclusively available at Albert Heijn food retail. To stimulate direct conversation every sample is accompanied with a discount voucher. This ensures the sampling activity is not only limited to establishing effective direct trial but also provides insights in effective purchase measurement.<\/span><\/p>\n

In short, a Brutal Effect voor Le Brutal!
\n<\/span><\/p>\n"},"targets_group":{"description":"

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Professional cooking demonstrations are a powerful tool to enhance the store experience and to provide brands with an interactive stage that can further be extended to a business case. It\u2019s a dynamic activation platform which is highly appreciated by consumers, retailers and brands. The instant promotional character which direct feedback ensures a clear measurable ROI for all parties involved.<\/span><\/p>\n","story":"

Brandwise fully deploys the Jumbo cooking demo retail platform in a way that both Jumbo HQ as well as the affiliate are fully being serviced. The fixed infrastructure established itself as a known, recognizable shop floor element in which local staff are a trusted face for both shop visitor as retailer.<\/span><\/p>\n